Welcome to HypeTorch:
Moneyball for Off-Court Performance
Stop overpaying for athletes. Find undervalued talent before the market does.
Identify Rising Influence
Spot trending entities before mainstream coverage
Objective Influence Scores
Beyond follower counts and vanity metrics
Strategic Intelligence
Data-driven decisions across any industry vertical
What We Measure
JORDN - Judge Of Relevance & Digital Notability
Measures who's getting talked about right now. Combines podcast mentions, talk time, social signals, and search interest into a single popularity score.
Scale: population average = 100
RODMN - Rating Of Divisive Media Narratives
Measures who's generating controversy and polarizing opinions. Identifies athletes driving heated debate.
Scale: 0-10 (higher = more divisive)
PIPN - Popularity Index Per Network
Measures attention efficiency - who's over or undervalued relative to their social media reach. Find the bargains and spot the overexposed.
Scale: -100 to +100 (0 = fairly valued)
Live Demos
See our algorithms in action across different leagues
Unrivaled League
- • Live player buzz tracking
- • Real-time JORDN, RODMN & PIPN scores
- • Weekly narrative momentum analysis
- • Attention efficiency rankings
NBA
- • League-wide player tracking
- • Real-time JORDN, RODMN & PIPN scores
- • Cross-team buzz comparisons
- • Emerging storyline detection
Sample Client Report
See what a HypeTorch deliverable looks like
NFL: Chicago Bears Team Analysis
Custom team report showing our analytics in action. This 2-week deep dive demonstrates how we track narrative evolution, player buzz, and controversy across coaching staff and roster.
- •14 players + coaching staff tracked
- •65+ podcast episodes analyzed
- •5.7M video views processed
- •2-week narrative analysis window
Top Performers This Week
Track narrative evolution, identify trending storylines, and discover rising athletes before the market catches up.
Most Hype This Week
Top Performers Across All Verticals
Built for Scale & Flexibility
Our platform tracks audio mentions and talk time across podcasts, creating objective influence scores that work across any sport or league. Compare WNBA to NBA, Rugby to Premier League, or discover emerging narratives before traditional metrics catch up.
Compare influence across different sports and leagues with unified scoring
Track conversation volume and context from podcast transcripts
Built to expand beyond sports to any industry with narrative influence
Why Marketing Teams Choose HypeTorch
They track followers
We measure marketing ROI
Data-driven athlete partnership decisions
They guess who's popular
We show who's trending
Identify rising stars before your competition
Vanity metrics
Influence intelligence
Optimize marketing spend with objective influence scores